• Communications
• Programs
• Development

Taking Action

Communications

Keeping your finger on the pulse of your donors base as perceptions and preferences change at a rapid rate is not an easy task.  Using quantitative metrics, the Donor Enhancement Services defines key drivers of donors loyalty and provides the right information to successfully manage these issues. 

Use your survey results to create and implement the most effective communications for your donors.

Editorial Boards
The Study identifies high-value “touch points” that correlate strongly with increased affinity.  Give your editorial board a menu of core messages that appeal to each donors segment and help them create relevant, stimulating content.

Segmentation
Take the guesswork out of communicating with your donors.  Past survey results have consistently shown that donors from different age groups and eras like to be contacted in different ways.  The Study helps you understand and optimize each segment’s preferred medium, whether it is email, mail, magazine, or newsletter. 

Benefits and Services for Donors
Give your donors the benefits and services they request the most.  Increase their affinity by keeping them up-to-date on these benefits using their preferred contact methods.