• Communications
• Programs
• Development

Taking Action

Development

When you understand donors preferences and target messages to their interests, you add poignancy and power to your annual fund program, increasing its effectiveness.  The Donor Enhancement Services identifies key drivers of loyalty for donors of all eras.   

Sending a blanket appeal to all donors segments is both inefficient and ineffective.  Communicating with donors solely based on their giving history can turn them off as well.  Only when you deliver targeted messages to specific segments, showing that you understand what they care about, will you reach them effectively and increase their participation in your annual fund campaign. 

Communicate with your donors based on what was going on in the world when they attended school, and you significantly increase your chances of engaging them over the long term.

Intent to Give and Promote
Even non-givers regularly promote the university – learn how to better engage them while encouraging participation.

Direct Mail Campaigns
Increase loyalty and giving by customizing your campaigns based on donors preference.

Annual Fund Telethons
Increase donors giving by scripting your messages to appeal to specific donors preferences and interests.